case study

Master Plan Rendering & Visualization Services

HOTEL & SPORTS ARENA, ADDIS ABABA, ETHOPIA

From Sketch to Skyline: Master Plan Visualization Workflow

This project showcases a complete master plan visualization workflow, developed for a mixed-use development in Addis Ababa. The design includes a luxury hotel, residential condominiums, retail mall, central plaza, and sports training arena.

A Data-Driven Design Approach

The process began with real-world map coordinates, ensuring that the entire development is accurately scaled and positioned within its urban context.

From Concept to Visualization

Initial ideas were explored through hand sketching
Refined into a 2D digital master plan in Photoshop
Developed into a 3D massing model in Blender, aligned with real map data using BLOSM

Next-Generation Rendering Workflow

To achieve a high-end visual result efficiently, the 3D model was used as a base for AI-enhanced rendering using Runway ML, producing a polished, presentation-ready image.

Why This Matters

This hybrid workflow allows for:

Faster production times
High-quality, photorealistic results
Accurate real-world integration
Strong visual storytelling for clients and investors

Client Feedback:

“Wayne Peace did a fabulous job on our 3-D design for Urban Icon Global. He worked quickly without compromising quality and was more than willing to make adjustments until we were fully satisfied. We highly recommend Wayne for his creativity, professionalism, and reliability.”

Charles Smith, Founder – URBANICON GLOBAL

Looking for MasterPlan Visualization?

I specialize in transforming site data and architectural concepts into compelling 3D visuals that help communicate your project with clarity and impact.