Pearce Design
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An emerging streetwear brand developing its visual identity, apparel line, and marketing presence from the ground up.
The objective was to take the original GOHARDUS concept and develop it into a cohesive visual identity that could work across apparel, packaging, social media, and digital advertising.
The brand needed to establish a distinctive streetwear aesthetic while creating practical design assets that could be used for manufacturing, marketing, and launch.
Pearce Design developed the visual direction for GOHARDUS, establishing the typography, color palette, logo treatment, apparel applications, and overall brand aesthetic.
The identity was then extended across multiple touchpoints — apparel concepts, packaging, product presentation, and social media.
To support the launch, UGC-style advertising content was developed to show the apparel in authentic, social-first settings built for TikTok and Instagram.
Art direction created a consistent visual language across the brand, so the apparel, product imagery, packaging, and advertising all read as parts of the same identity.
The completed identity provided the foundation for producing branded apparel, packaging, social content, and promotional campaigns.
Production specifications and design assets were prepared for manufacturer review, while UGC and advertising content gave the brand a social-first marketing presence ready for launch.
